What Does "ORIUNDI" Mean? The Story Behind the Name

Oriundi. It's a word that carries centuries of history, longing, and pride. Derived from the Latin "oriri" — meaning "to rise" or "to originate from" — the term describes people of Italian descent living outside of Italy. But it means so much more than a dictionary definition.

There are an estimated 80 million people of Italian descent living outside of Italy — more than the entire population of Italy itself. From Buenos Aires to New York City, from São Paulo to Sydney, the Italian diaspora is one of the largest and most culturally rich communities in the world.

ORIUNDI exists to connect that community. To celebrate where we come from, learn our shared history, and keep the Italian spirit alive no matter where we were born. Whether your family left Sicily three generations ago or you moved from Milan last year — if Italy lives in your blood, you are ORIUNDI.